The Krakdent® fair is one of the largest and most popular dental fairs in Poland. My job was to design a new brand identity that will influence the younger group of customers.
It was important not to forget the business character of the brand and its "seriousness". The project was supposed to communicate: prestige,design, lifestyle,medical colours,element of tooth/dentistry
* targeting women
* targeting women
It should feature: versatility, two primary dominant colours, one complementary colour
easy arrangement of individual formats for print and digital, ease of annual, gentle refreshing of the background
easy arrangement of individual formats for print and digital, ease of annual, gentle refreshing of the background
