I have been working as a graphic designer for over a decade. Through that time I mastered my designing skills but also learned a lot about communication as a system. I believe that communicating one's thoughts and goals through an accurately designed visual system is crucial in business and as important, as dress code or the proper language we speak.
Shapes, colours, fonts, and patterns - used skillfully can guide the audience to see what values and ideas you want to present to the world. And better communication=better business opportunities.
I love creating all kinds of graphical projects, but I also like to work with people. I believe that the better I understand the needs of my client, the better I would be able to help him to express different ideas through visual elements.
Besides work, I am a happy wife, mum of two boys and owner of a little white dog, living in the countryside near Krakow, Poland.
How I work:
1. First meeting:
Let's talk about the project: is it something complicated and time-consuming or just a small thing, I would like to hear what are your needs. Usually, after the first meeting I would be able to tell you the estimated pricing.
Let's talk about the project: is it something complicated and time-consuming or just a small thing, I would like to hear what are your needs. Usually, after the first meeting I would be able to tell you the estimated pricing.
2. reaserch and prototyping:
(the extent of these depends greatly on the type of challenge)
- I do my research on the topic which contains: target group, channels of communication, trends in the given sector etc.
- I prepare mood boards and start to design sketches, prototypes or just a first/raw version of a project
(the extent of these depends greatly on the type of challenge)
- I do my research on the topic which contains: target group, channels of communication, trends in the given sector etc.
- I prepare mood boards and start to design sketches, prototypes or just a first/raw version of a project
3. Consult:
(small jobs sometimes don't require this)
Usually, after I did some prototyping I reach out to the client to confirm the chosen path. This saves us time and also gives the client a little hint of how the project is evolving.
(small jobs sometimes don't require this)
Usually, after I did some prototyping I reach out to the client to confirm the chosen path. This saves us time and also gives the client a little hint of how the project is evolving.
+
2. & 3.
can repeat many times depending on how complicated the project
4. the final consult
Consult on the final product.
Consult on the final product.
5. Client gets the product
The way of handing over the project depends on whether it is a pack of logos and a brand book, some e-banners, or a functioning webpage.
Brands I worked for:
