Cook Club is a culinary studio whose purpose is to organize high-quality culinary classes, gastronomic workshops, as well as sessions for individual clients, groups, and businesses. Cook Club's mission is to educate, inspire, and satisfy the culinary needs of its customers.
In terms of visual identity, especially the logo, the goal is to convey the idea of the club, which is a space where a community of cooking enthusiasts, health-conscious individuals, and those interested in culinary activities regularly gather. The concept of the logo is to capture both the culinary and lifestyle aspects of the club, representing a place where it's 'worth being.' Here, in a relaxed atmosphere, people can gain knowledge from the best specialists in the field of gastronomy.
The inspiration for creating the identity came from sports club badges such as tennis clubs or golf clubs. Key words during the design process were: culinary arts, professionalism, relaxed atmosphere, earning masterful ranks, education, lifestyle, community, prestige, and 'place to be'.
